PROGRAMME DE FORMATION DE 4 MOIS DE CONSEILLER EN IMAGE LYON et PARIS

• THE 4 MONTH IMAGE CONSULTANT TRAINING SESSION

COACHING AND COMMUNICATION

• What is a coach, what is coaching?
• Why coaching today?
• What is the role of coaching in the « makeover »framework?
• The coach’s importance within the image consultation framework.
• Coaching support, listening, questioning, paraphrasing, and guidelines
• Image evaluation.
• Your personal beliefs and those of the client.
• Self- image – self-esteem: image counselling issues.
• Verbal and non verbal communication.
• Video practice.

COLOURS
• Impact of colours
• Symbolism of colours
• Warm, cold, bright, mat, light and dark colours.
• Colour testing using the combinative method
• Colour range
• Colour harmony
• Practical exercises using fabrics and colour charts for a colour analysis.

MORPHOLOGIES AND CLOTHING DESIGNS
For men and women:
• Different body shapes/ wardrobe adjustment for these silhouettes
• Human body proportion
• How to « conceal » or enhance particular physical traits
• Visual impact of clothing
• Different dressing styles
• Creating a clothing style book

WOVEN AND PRINTED FABRICS
• Different woven and printed fabrics
• How to recognize them and give advice to fit the style and silhouette of your client
• Counselling on how to make a fabric collection.

ACCESSORIES
• Various men and women accessories
• Fitting the different silhouettes and styles.

PERSONAL SHOPPER
• The sorting of the wardrobe
• Check list
• The location shop
• The various brands and their styles
• The shopping.

PRACTICE WITH MODELS
• During the training, various trainings are organized, with models
• Complete relooking on a model, with realization of a portfolio.

THE JOB BY IMAGE CONSULTANT
• The profession : history, evolution, perspectives
• The various markets
• Price lists to be applied
• The professional networks.

TRENDS FOR WOMEN AND MEN
• Recognize the fashion trends
• Know how to present them with a trend chart
• Trends within the men and women fashions.

COSMETICS AND MAKEUP
• Different skin types and cosmetic advice
• The skin; its different types, different conditions, cosmetic products
• Makeup basic techniques
• How to use various products (foundation, corrective highlighter, concealers, powders…)
• The order in which to apply the products (day makeup, evening, night, natural)
• Know how to make touch-ups in makeup
• Give a course on self-makeup.

HANDS BEAUTY
• Look and maintain hands
• Realize a basic manicurist
• Put a varnish.

HAIR STYLING
• Different face shapes for men and women
• Colour
• Hair stylists’ techniques
• Hair and its specificity
• Hair care
• Hair style diagnosis: colour analysis, hair movement, visagism, highlight analysis
• Creation of hair style books fitting the diagnostics
• Hair stylist partnership.

IMAGE CONSELLING FOR BUSINESS
• Image counselling for businesses: why?
• Methods of intervention for businesses
• Verbal communication style to use for businesses
• Fees
• Dress codes for businesses
• Professional fashion styles
• How to recognize the company’s culture and communication channels.

RUNNING WORKSHOPS OR TRAINING SESSIONS IN COMPANIES OR FOR OTHER GROUPS
• Image Consultation for groups: the various market niche
• Makeover workshops for groups
• Designing and organizing a workshop or a training session
• Leading a workshop or a training session
• The dynamics of various personalities within a group.

DOING YOUR OWN HAIRDRESSING *
• Scalp analysis and suitable scalp treatment
• The different hairstyling products
• A list of material required for the various hair types and hair styles
• Different styles to offer, and how to create various styles with the same cut (long / mid-length/short hair)
Hair styling in general:
• Tips and ways to control cowlicks and volumes
• Practical workshops
• Proposing and creating different hair styles.

PERFUME COUNSELLING *
• Perfumes
• Their concentrations
• The complementary range
• The olfactory families
• Renowned perfumeries
• Knowing perfumes
• How to question and counsel a client.

IMAGE COUNSELLING FOR WEDDINGS *
• The world of weddings
• Wedding professionals
• The Image Consultant’s role within this world
• Requests analysis – coaching for the newlyweds
• Different types of wedding dresses
• Different outfits for the groom
• Bringing everything together: location, research, dress
• The individual style of the bride and groom
• Choosing the appropriate style for the clients’ morphology.
• Choosing the accessories
• Hair styles and aesthetics for the bride and groom – additional services.

PHOTO STUDIO *
Or, how to make professional photographs at the best price.
• The camera – needs definition
• The basic equipment
• Working with a subject / how to make the subject pose
• Portraits
• Full length photographs (three options)
• Basic rules
• How to highlight the subject: traditional and artistic lighting
• Mastering the touch-up computer program.

MARKETING THE IMAGE CONSULTANT *
• Design your personal communication tools and your future makeover agency’s visual identity
• Choosing your target market
• Business development and other marketing strategies
• The art of selling Image Counselling
• Image Consultant public exposure strategies.

INTERNET *
• What professional information to look on internet and how to find them?
• Communicate on Web by means of free basic tools
• The stages of creation of a web site
• Create one even his (her) professional web site: the various supports which can be used

The joint of the various modules will be passed on to you during your registration.
All these modules can be adapted and modified according to the rhythms of learning of the group.
All these themes will be worked on the theoretical plan and on the practical plan.
To obtain the certificate of image consultant, you will have to make the complete route of training and to satisfy the planned evaluations:
· during the training(formation).
· during the examinations of certification.

THE MOSTS TRAINING 4 MONTHS
Modules indicated by an asterisk (auto-hairstyling, perfume counselling, image counselling for weddings, photo studio, marketing of the image consultant and the internet) are specifics modules in the 4 months training , which are not integrated into the 3 months training . They allow the future image consultants to propose in their future activity a wider range of services, besides the basic services seen in the 3 months training.
Besides, in the 4 months training , the pupils are accompanied in their professional project and the implementation of their activity, in terms of communication, commercial and accounting strategies.

REGISTRATIONS
If you wish to integrate this session, download the application file (at the bottom of page).
The same file can be downloaded at the bottom of the page "registrations".
From reception, it will be passed on at the committee training which will examine your application.

PRICE LIST FOR THE TRAINING 4 MONTHS
6900 €.

NEXTDATED TRAINING 4 MONTHS
IDRI Lyon: from April 23rd till July 27th, 2012
IDRI Paris: from April 30th till August 03rd, 2012

INDISPENSABLE MATERIAL, REQUIRED MEADOW
All the persons who join training have to have a PC with printer, an internet connection as well as a good knowledge of the usual software: Word, PowerPoint
This is recommended to work in group via Web and send back the homework asked by the trainers.