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• THE 4 MONTH IMAGE CONSULTANT TRAINING SESSION
COACHING AND COMMUNICATION
• What is a coach, what is coaching?
• Why coaching today?
• What is the role of coaching in the « makeover »framework?
• The coach’s importance within the image consultation framework.
• Coaching support, listening, questioning, paraphrasing, and guidelines
• Image evaluation.
• Your personal beliefs and those of the client.
• Self- image – self-esteem: image counselling issues.
• Verbal and non verbal communication.
• Video practice.
COLOURS
• Impact of colours
• Symbolism of colours
• Warm, cold, bright, mat, light and dark colours.
• Colour testing using the combinative method
• Colour range
• Colour harmony
• Practical exercises using fabrics and colour charts for a colour analysis.
MORPHOLOGIES AND CLOTHING DESIGNS
For men and women:
• Different body shapes/ wardrobe adjustment for these silhouettes
• Human body proportion
• How to « conceal » or enhance particular physical traits
• Visual impact of clothing
• Different dressing styles
• Creating a clothing style book
WOVEN AND PRINTED FABRICS
• Different woven and printed fabrics
• How to recognize them and give advice to fit the style and silhouette of your client
• Counselling on how to make a fabric collection.
ACCESSORIES
• Various men and women accessories
• Fitting the different silhouettes and styles.
TRENDS FOR WOMEN AND MEN
• Recognize the fashion trends
• Know how to present them with a trend chart
• Trends within the men and women fashions.
COSMETICS AND MAKEUP
• Different skin types and cosmetic advice
• The skin; its different types, different conditions, cosmetic products
• Makeup basic techniques
• How to use various products (foundation, corrective highlighter, concealers, powders…)
• The order in which to apply the products (day makeup, evening, night, natural)
• Know how to make touch-ups in makeup
• Give a course on self-makeup.
HAIR STYLING
• Different face shapes for men and women
• Colour
• Hair stylists’ techniques
• Hair and its specificity
• Hair care
• Hair style diagnosis: colour analysis, hair movement, visagism, highlight analysis
• Creation of hair style books fitting the diagnostics
• Hair stylist partnership.
PRACTICE ON MODELS
• Several practical sessions on models are offered during the training program
• Complete makeover on a model
• Weeding out the wardrobe
• Shopping support
• How to create a makeover case history.
DOING YOUR OWN HAIRDRESSING
• Scalp analysis and suitable scalp treatment
• The different hairstyling products
• A list of material required for the various hair types and hair styles
• Different styles to offer, and how to create various styles with the same cut (long / mid-length/short hair)
Hair styling in general:
• Tips and ways to control cowlicks and volumes
• Practical workshops
• Proposing and creating different hair styles.
MARKETING THE IMAGE CONSULTANT
• Design your personal communication tools and your future makeover agency’s visual identity
• Choosing your target market
• Business development and other marketing strategies
• The art of selling Image Counselling
• Image Consultant public exposure strategies.
IMAGE CONSELLING FOR BUSINESS
• Image counselling for businesses: why?
• Methods of intervention for businesses
• Verbal communication style to use for businesses
• Fees
• Dress codes for businesses
• Professional fashion styles
• How to recognize the company’s culture and communication channels.
RUNNING WORKSHOPS OR TRAINING SESSIONS IN COMPANIES OR FOR OTHER GROUPS
• Image Consultation for groups: the various market niche
• Makeover workshops for groups
• Designing and organizing a workshop or a training session
• Leading a workshop or a training session
• The dynamics of various personalities within a group.
PERFUME COUNSELLING
• Perfumes
• Their concentrations
• The complementary range
• The olfactory families
• Renowned perfumeries
• Knowing perfumes
• How to question and counsel a client.
EYEWEAR COUNSELLING
• Basic knowledge about the eye; lenses: their specific features and maintenance; the various materials the frames are made of.
• How to read a prescription
• Eyewear accessories
• Eyewear designs
• Their individual messages
• What to look for when choosing eye glass frames.
• Choosing an optical partner.
ORGANIC COSMETICS
• Organic and natural products: know how to recognize and differentiate them
• Chemical make-up of standard cosmetics and the differences vis-à-vis their organic counterparts.
• Various labels, logos, specifications and forbidden ingredients
• Virtues of organic cosmetics
• Organic brands
• Quality criteria.
DIETETICS
• Dietetic balances among the major cultures
• Dietary excesses and their impact on our health
• Basic dietary principles
• Energy requirements
• Energy content of different foods
• Creating nutritionally balanced menus.
THE ENNEAGRAM
• Discover the Enneagram
• The 3 centers theory: emotional, mental and instinct (gut feeling)
• The 9 personality types : orientation, compulsion, passion and virtues, fixation and superior ideals, desire and basic fear, pride, main defence mechanisms, talents, main types of behaviour.
SELF-CONFIDENCE, SELF-ESTEEM
• Interpersonal communication
• The Choice theory
• The Behaviour theory
• Our perceptions
• The 3 sides of self: self-image, self-esteem and self-confidence.
BODY LANGUAGE AND VOICE
• Space and notion of place
• Body movements
• Breathing
• Voice
• Behaviour and the 3 brains theory
• Corporal comfort
• Corporal colours.
STRESS MANAGEMENT
• Stress: definition
• The three stages of stress
• The stress mechanisms
• Practical exercises to better manage your stress.
EMOTIONS MANAGEMENT
• What is an emotion?
• What is their purpose?
• IQ and Emotional Intelligence
• The 4 Emotion Management Strategies for failure
• The main strategies for success
• The A.B.C. of emotions
• The 10 stimulating emotions
• The pleasure-gram.
ETIQUETTE
• How to live together
• To feel at ease and to make others feel comfortable at all times
• Courtesy: exactitude and punctuality, reception, presentation, greetings, attitudes in public
• Civility: etiquette rules in public places, public transit, hospitals.
• Telephone etiquette
• How to use messaging properly
• Letter writing: when; how; express appreciation, thanks or feelings; polite phrases
• How to be a host and to host
• Evolution of practices, and cultural diversity.
IMAGE COUNSELLING FOR WEDDINGS
• The world of weddings
• Wedding professionals
• The Image Consultant’s role within this world
• Requests analysis – coaching for the newlyweds
• Different types of wedding dresses
• Different outfits for the groom
• Bringing everything together: location, research, dress
• The individual style of the bride and groom
• Choosing the appropriate style for the clients’ morphology.
• Choosing the accessories
• Hair styles and aesthetics for the bride and groom – additional services.
INTERIOR DECORATING
• The profession of Decorator
• Assessment of the request: needs and interior environment
• Different decorating styles
• The basic rules (volumes, management of the space, colours, light, etc…)
• Basic advice for a project presentation.
• Demonstrations
• Design of types of submissions
• Present trends.
THE PHOTO STUDIO
Or, how to make professional photographs at the best price.
• The camera – needs definition
• The basic equipment
• Working with a subject / how to make the subject pose
• Portraits
• Full length photographs (three options)
• Basic rules
• How to highlight the subject: traditional and artistic lighting
• Mastering the touch-up computer program.
PIC TRAINING
- Professional Image Consulting ®
• How to use this tool in your daily professional activities
• The PIC approach
• Clients evaluation with this technique
• A PIC user licence is issued to each student.
The details of each module will be issued to you when you register.
Every module can be adapted and modified to suit the learning rhythm of the group.
Each theme will be addressed in theory and on a practical level. IDRI has built partnerships with professional institutions to ensure that their students have access to work experience in the field throughout their apprenticeships
The practicum in a professional setting will take place over a three week period.
When you chose the 4 month training, you become an “Image Consultant”.
To obtain this qualification, you need to follow the whole training program and pass all the proposed evaluations:
• During the training.
• For the certification exams.
If you wish to join this session, please contact the IDRI Administration Services to receive an admission package.
This information package can also be downloaded to the Institute’s web site, by clicking on “inscriptions” at the bottom of the page. As soon as it is received, it will be transferred to our Training Commission which will evaluate your application. You will then be contacted for a telephone interview.
ESSENTIAL EQUIPMENT
All persons signing-up for the training must have a PC with a printer, an Internet connection and must be well versed in the usual programs: Words, Works, Excel, etc… This is recommended to make it possible for you to work in groups through Internet and send the required assignments back to the trainers.
FEE FOR THE 4 MONTH TRAINING SESSION
• 6700 €
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